Economic development leaders say the announcement at Green Bay Packaging sends a message that Northeast Wisconsin is still a major player in the paper-making industry.
Part of that is the new equipment green bay packaging will build, but another part is the workforce required to build that paper mill here in Brown County.
Experts say the talent is here and could become a part of this new plant.
Many in the industry do face an uncertain future after layoff announcements at Kimberly-Clark and other companies.
Experts say these jobs at green bay packaging could be a good fit for the workers and the company.
"We're paper makers, and that's a segment of the industry and talent is certainly becoming a larger and larger decision criteria around where companies make investments in capital equipment," New North Executive Director Jerry Murphy said.
Murphy says this new plant at green bay packaging will help Northeast Wisconsin meet a changing market for paper products.
Customers are frequently ordering packages from companies like Amazon.
This plant could meet the need for more of those packages.