The 37th annual Appleton's Octoberfest begins Friday with License to Cruise!
Appleton Police will close traffic on College Avenue between Drew and Lawe Streets at noon Friday.
The rest of College Avenue from Memorial Drive/Richmond Street to Drew street will close three hours later at 3 p.m.
License to Cruise starts at 6 p.m. and ends at 9:30 p.m. The event is an alcohol free event.
College Avenue will remain closed throughout the night and during the duration of Octoberfest.
There are a lot of great safe ride programs available this weekend at Appleton's Octoberfest including a partnership with Lyft where you can get $5 off your ride with the promo code "DILLYDILLY"
Complimentary O'Doul's is available to anyone who chooses to be a designated driver on Saturday September 29th. All designated drivers must be at least 21-years-old and purchase a designated driver wristband booth. O'Doul's is available at all beer stands at Octoberfest.