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How you can support this 2-year-old CEO, BIPOC businesses this holiday season

Wisconsin ranks 4th worst for minority entrepreneurial support
Posted at 12:21 AM, Nov 22, 2023
and last updated 2023-11-22 01:21:16-05
  • Video shows where you might see a local Black and indigenous family business with a 2-year-old CEO
  • Studies show that Wisconsin ranks 4th worst when it comes to BIPOC businesses
  • ColorBold Business Association begins it's 3rd annual Shop BIPOC campaign to urge the community to shop at minority-owned businesses during the holiday season.

(The following is a transcription of the full broadcast story)

During this season of giving, one organization rooted in supporting BIPOC (Black, Indigenous and people of color) businesses is once again launching a campaign for the community to get involved in making a big difference during the holidays.

Studies findthat Wisconsin sits at 4th worst when it comes to support for minority entrepreneurs. The study looks at factors such as funding numbers, minority unemployment, the amount of minority businesses and more.

"You are less than 5 people away from somebody knowing a bipoc business," Ramona Hallmon, ColorBold Business Association Board Chairwoman, said. "Let's be intentional and begin to shift and change the trajectory of even where our state sits when it comes to supporting businesses of color."

Hallmon said that is what the organization is all about and for this holiday season, it's bringing back it's BIPOC campaign for a third year.

Here's how you can participate:

  • Take a picture of the prodcut you are purchasing
  • Tag the businessowner
  • Tag ColorBold in the post
  • Include #ShopBIPOC

After posting, Hallmon said you will be automatically entered into a raffle for a $100 Visa gift card.
One of those owners is Debra Tucker who is the president of Queen Deja Boutique, an indigenous and black-owned business. Tucker, and her husband Larry Johnson, named the business after her two-year-old daughter Deja who is also the CEO.

"We got a little bit of everything for somebody," Tucker said. "We are just trying to set her up for success for the future and trying to pass something on to her because as minorities we don't get handed things down to us like that."

You can find the Queen Deja Boutique kiosk at Bay Park Square mall and you can find a full inventory on the company website.

Tucker said she is looking to connect with more indigenous and African vendors.

Johnson also has a business of his own and has written two books after being incarcerated for 25 years. Now they are both reaching beyond clothing.

"We also started a nonprofit organization where we go into prisons," Johnson said. "And we just try to help the guys that are in prison, (help them) understand that they can come home and be business owners and make it."

Johnson added more advice for aspiring entrepreneurs.

"I just want to get it out there like you can do it if you constantly bet on yourself," Johnson said. "That's my aim, that's her aim, our family's aim, our daughter's aim."

Hallmon said the vision is grow ColorBold worldwide and by starting at the local level, they are making sure BIPOC businesses in Northeast Wisconsin have a seat at the table of influential entrepreneurship.

Below is a list of some (but not all) BIPOC businesses featured by ColorBold for the campaign so far:

Favoryt Brand

Fresh Prints of Green Bay

GoGirl Life Coaching LLC

Cuz’n Bren-Bren Seasoning

Kulture Trendz

Sharay’s Nut Brittle

Urban Cultural Arts

Beauty in a Glass


Fox City Flix

Moore X Moore Mentoring Inc

Piña Limón


Too Sweet Cookies & Treats

Kamsi Beauty LLC

Xee Group

God’s Purpose Apparel

Errands & Property Maintenance

Dale’s Local Junk Removal Services

Antowan Hallmon Sr. Associate Realtor

True Reflection LLC

Christine Bekyir Coach & Consultant

Tara Breathe


We All Rise African American Resource Center

Us 2 Behavioral Health Care Inc.

Scott Hill Art & Design

Lovin’ The Skin I’m In

Smokehound BBQ

Little Siam Thai Kitchen

Taperz Barber Shop

Shoua Lee Digital Media Content Creator

Fox Valley Communications LLC

Uni Uni Appleton

Ramonavation LLC - Motivational Speaker & Coach

Wisconsin Advantage Insurance – Bongia Vaj Huguet

Lure Beauty

Hair by Serria LLC

Chia Gounza Vang

El Azteca Restaurante Mexicano


Barlash LLC

YKX Realty

Queen Deja Boutique