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Taylor Swift's Eras Tour and box office success boosted the economy

The tour passed the $1 billion mark just nine months after kicking off in the U.S., Mexico and South America.
Taylor Swift's Eras Tour and box office success boosted the economy
Posted at 5:55 PM, Dec 29, 2023
and last updated 2023-12-29 18:56:20-05

Taylor Swift's super stardom is shining bright on the economy. Her Eras Tour is already the highest-grossing global tour of all time, according to Pollstar Boxoffice.

It passed the $1 billion mark just nine months after kicking off in the U.S., Mexico and South America in March — with an overseas tour still to come in 2024.

In June, the research group QuestionPro found fans spent more than $1,300 on average to attend Taylor Swift shows.

The sold-out performances along with hotel stays, restaurants and travel stand to generate $5 billion in economic impact, larger than the GDP of 50 countries.

One California group says the singer's six shows in Los Angeles brought in $320 million and 3,300 jobs to LA county. Economists in Colorado estimated Swift's Denver performances raked in $140 million statewide. Kansas City says her two-night stay generated $200 million.

And major ticketing platforms say once the singer began dating Kansas City Chiefs tight end Travis Kelce, some game-day seats sold for as much as $10,000.

Swift even gave a local business a major boost after sporting one of its vintage hoodies to a football game. Swift's Eras Tour picks back up in February next year with nearly 80 shows on four continents.

SEE MORE: Taylor Swift's concert film hits streaming services as she turns 34


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