The Wisconsin Herd officially unveiled the team's new logo Thursday, despite the image already being leaked online.
The Herd's logo incorporates the Milwaukee Bucks' recently updated brand while creating its own distinct identity, the team said.
“The Wisconsin Herd logos embody the fierce mindset we look to bring to the court while connecting our team to the strong brand already established by the Milwaukee Bucks throughout the state,” said Brandes. “We’re excited to unveil our logos and to build a fan base across the Fox Valley and throughout Wisconsin.”
The Herd's primary logo features three forward-facing bucks shown without defined separationg to signify the strength of the herd, the team said.
The secondary logo is a stylized basketball derived from the shape of the antlers on the primary logo, much like the Bucks' secondary mark, but with a "W" replacing the "M."
The Wisconsin Herd begins its first season in November in Oshkosh.