SportsWisconsin Badgers


Sensational season turns Braelon Allen into big business

The Fond du Lac native just turned 18. He's already the face of a Wisconsin sportswear company.
Posted at 12:27 PM, Feb 05, 2022
and last updated 2022-02-05 13:27:51-05

Braelon Allen took Wisconsin by storm last fall, running for nearly 1,300 yards and 12 touchdowns and leading the Badgers to a victory in the Las Vegas Bowl.

Thanks to the recent Supreme Court ruling allowing athletes to cash in on their name, image and likeness, Allen is already cashing in on his success.

Last summer, he signed a deal with Wisconsin-based sportswear company Iron Joc. Allen is featured in their television and radio ads.

Iron Joc owner and founder Paul Hanson said Allen has tripled their sales since signing on.