Aurora's Apothecary opens Green Bay store

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Posted at 9:31 AM, Nov 23, 2020
and last updated 2020-11-23 10:38:46-05

GREEN BAY (NBC26) — Aurora's Apothecary started out 14 years ago as a small store in Morrison. Now, the owners are opening their third location in Green Bay's Broadway District..

"We believe within a mile of everybody's house, there's plants that are growing that will heal most of the problems you have," said Kevin Adlebush, owner and herbalist. "We feel the more you know about herbs, the more you're going to use them in your life."

The Adlebush's got their start selling products at the farmer's market on Broadway. Owners Melissa Aurora and Kevin Adelbush grow almost all of their own herbs and make the products. The Green Bay store is their third location; the first store is in Appleton, and they have a seasonal shop in Door county. Their Appleton store also has a classroom, where the owners teach people about the healing properties of different herbs.

Their business has been surviving, if not thriving, despite a pandemic that has put many small businesses in tough financial positions. There has been a high demand for health products used for natural healing, said Melissa Aurora Adlebush, owner and herbalist. But that's not to say they don't have their ups and downs.

"There are days when we don't get much traffic in and we wonder how we're going to pay the employees," said Adlebush. "It is a daily struggle, but luckily we have some great customers that are very loyal to us and they've been keeping us going."

They've kept their customers going too: teas, essential oils, gemstones and jewelry are just a few of the things you'll find inside -- comforts in a pandemic.

"We just really enjoy helping people and trying to make their life a little better," said Kevin Adlebush.