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Roots on 9th sees business bloom during COVID-19 pandemic

Roots on 9th
Posted at 11:00 PM, Mar 08, 2021
and last updated 2021-03-09 11:10:34-05

GREEN BAY (NBC26) — Business is blooming at Roots on 9th in Green Bay, and the shop is getting ready to serve new and old gardeners as spring approaches.

“They’re just anxious to get their hands in the soil and do something different," said Jamie Peotter, shop owner.

A year ago, Peotter wasn’t sure if her business would survive.

“It was hard and scary at the beginning," she said. "But I think we just try to evolve.”

The shop created make-and-take projects for people to pick up and did more flower deliveries. People have extra time at home on their hands, said Peotter. Now, Roots on 9th is even opening a second location in Howard for springtime and then again for fall crops.

“We were one of the fortunate ones that it had a positive effect on," she said. "Business grew.”

This Women’s History Month, Peotter is grateful for her team.

“I love it, it’s empowering," she said. "I have pretty much an all female staff, and we can get a lot done.”

The store itself is an escape, said Marcela Charles, Greenhouse Manager.

“People like to come here just to get a dose of greenery and beauty," she said. "It just gives life. Everything is always new, and then when something blooms it’s just excitement. It’s just the joy of life.”

Roots on 9th is open Monday through Friday from 9 a.m. to 5 p.m. and Saturday from 9 a.m. to 3 p.m.