Summerfest 2017 is celebrating the 50th anniversary.
This is the longest running music festival in the world.
The event is held on the shores of Lake Michigan, and is run by the non-profit organization Milwaukee World Festival Inc. and positively impacts the local economy with $187M in annual economic impact.
2017 has already been an exciting year for Summerfest with the renovation of the Miller Lite Oasis.
Highlights:
-On opening night, the Summerfest Big Bang Fireworks show was heard in Michigan. Marcus Amphitheater headliners included Kanye West, Katy Perry and The Black Keys (2011).
-A study conducted by Tourism Economics, an Oxford Economics Company reported that Summerfest generated approximately $226 million dollars in positive economic impact for the State of Wisconsin, $187 of which positively impacted the City of Milwaukee (2013).
-The Marcus Amphitheater and Grounds Stages hosted one of their most talked about and celebrated lineups to date, including Bruno Mars, Lady Gaga, Outkast, Zac Brown Band, Motley Crue, Usher, Fall Out Boy, Brad Paisley, New Order and the Arctic Monkeys (2014).
-Polk Street was officially renamed Summerfest Place, cementing its importance in Milwaukee history (2016).
