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Medical Monday: BRAs of Broadway, Arts event for a good cause

Posted at 7:12 PM, Oct 03, 2016
and last updated 2016-10-03 20:12:44-04
Dr. Elizabeth O’Connor is a plastic surgeon with Plastic Surgery & Skin Specialists by BayCare Clinic.
 
She joined us on Wisconsin Tonight to preview BRAs of Broadway.
 
BRAs of Broadway is our effort to raise awareness of breast reconstruction options among our area’s breast cancer patients. BRAs stands for Breast Reconstruction Awareness. Federal law mandates coverage of breast reconstruction for all breast cancer patients, even if the reconstruction is delayed until after treatment for cancer. It’s a law that many area women aren’t familiar with. BRAs of Broadway helps us spread the word about breast reconstruction options. It’s our goal to help women in Northeast Wisconsin and Michigan’s Upper Peninsula clearly understand their rights under the law.
 
It’s part of October’s annual breast cancer awareness efforts. We wanted to create awareness of an issue not often discussed – breast reconstruction options. We’ve found that women need to better understand their rights.
Dr. Elizabeth O’Connor said they had great success last year informing the public that we wanted to take advantage of October as Breast Cancer Awareness Month and again discuss this important women’s health issue. BRAs of Broadway is part of a national effort to educate women about their rights under the law. The American Society of Plastic Surgeons and The Plastic Surgery Foundation lead the Breast Reconstruction Awareness USA Campaign. It’s one of the few breast cancer campaigns dedicated to building awareness around breast reconstruction options.
 
According to those groups:
 
* All women who are candidates for breast reconstruction should be made aware of the options available to them.
* All women who are candidates for breast reconstruction should be offered treatment in a safe and timely manner.
* Federal law mandates coverage of breast reconstruction for all breast cancer patients, even if such reconstruction is delayed until after other treatments.
 
We’ve organized an event highlighted by displays of decorated bras at businesses in and around Green Bay’s Broadway District. In support of that, we have an online contest underway through October 10. Members of the public can vote for their favorite bra at baycare.net/BRAday. We’re also hosting an invite-only gala to celebrate our breast cancer survivors. Eighty percent of proceeds raised during BRAs of Broadway will go to Ribbon of Hope, an organization that is a financial, informational and emotional resource for breast cancer patients in Northeast Wisconsin. Twenty percent will go to the Breast Reconstruction Awareness Day USA organization.
 
The public can get in on some of the fun by voting online for the decorated bras. There are a lot of amazingly creative bra submissions to check out.
 
Where can I go for more information? Visit baycare.net/BRAday