Coming on board in a four-year deal announced Tuesday is U.S. Venture, Inc.
The company is a leader in the distribution of refined and renewable energy products, lubricants, and aftermarket tires and parts.
The contract includes the 2018 Olympic Winter Games in Pyeongchang, South Korea. USA Luge marketing director Gordy Sheer says it will help the team recruit, develop, train and support athletes to represent the United States in all luge competitions.
Since its inception in 1979, USA Luge has overseen the selection and preparation for the U.S. National and Olympic luge teams. Those teams have earned almost 560 medals in senior and junior international competition.
U.S. Venture is based in Appleton, Wisconsin.
