MADISON, WIS. (NBC 26) — The World Dairy Expo is staying in Wisconsin, known as America's Dairyland, after it considered leaving for another state due to COVID-19 protocols and regulations in Dane County. They made the announcement Thursday.
The 54th event is scheduled for Sept. 28- Oct. 2 at its historic home, the Alliant Energy Center in Madison. The World Dairy Expo is the meeting place of the global dairy industry and is the world's largest dairy-focused trade show. Every year, it draws in more than 60,000 from nearly 100 countries a year.
“The clarity that Expo’s leaders sought from Dane County officials regarding the path forward for responsibly and safely hosting World Dairy Expo 2021 at the Alliant Energy Center has come to fruition,” shares Bill Hageman, WDE Board President. “We are grateful for the patience and commitment to World Dairy Expo exhibited by our stakeholders and the dairy community throughout this process. Expo is excited for Madison to once again be the place where the global dairy industry meets!”
“We are eager to build upon the strong partnership between Dane County and World Dairy Expo as the organization moves forward with plans for its 2021 event in Madison,” states Dane County Executive Joe Parisi. “The only home World Dairy Expo has known is Dane County, Wisconsin, and we are ready to welcome the dairy industry’s premier event back to our community this fall.”
In a press release, the WDE said discussions regarding the contract extension proposed by Dane County in early March concerning its use of the Alliant Energy Center, a county-owned facility, will take place over the coming months.