A new campaign launched over the weekend has goals of improving Manitowoc's image. Many who live in the city say they're tired of the negative attention and threats people in their community are receiving following the nation's obsession with Steven Avery and the "Making a Murderer" documentary.
NBC26 explains what this new social media movement is and how locals hope it can change some perceived notions about their community.
The city of Manitowoc is fighting the backlash from the docu-series with one group starting a social media movement of their own.
At Seehafer Broadcasting in Manitowoc WOMT has been delivering the good and bad news for 90 years. But in light of some of the negative press the city has been getting lately they've created a hash-tag of their own to combat the opinions sometimes made by those from out of town.
"So I thought you know, let’s #lovemanitowoc. Let's create a social media movement," says Sales Manager Terry Stevenson of Seehafer Broadcasting.
A hash-tag Stevenson would like to see be used in an effort to turn the tables on much of the conversation.
"We need to just remind people you know that there may be a negative image out there and biased opinions out there, but let’s start talking about the positive truths about our city about the people that live here," adds Stevenson.
People are encouraged to go on Twitter, Facebook or Instagram and use the hash-tag to promote the community.
"When we’re showing off the positives like with this. I’m excited about it," says Jason Ring the President of the Manitowoc Area Visitor and Convention Bureau.
In an attempt to get people talking about what Manitowoc is known for around here, Ring hopes locals will embrace the social media trend.
"A lot of people are using it to talk about the good people in our community and the way we are so welcoming in our community," adds Ring.
Because for those who live here or visit here, they're well aware that Manitowoc is more than just the backdrop for a Netflix series.
What do you need to do to be a part of the positive movement Seehafer Broadcasting is trying to create? Start snapping photos that best represent Manitowoc's most positive features and hash-tag them with #lovemanitowoc.