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Wisconsin tourism industry takes a hit; wants you to dream now, travel later

Bailey's Harbor named Wisconsin's 'Prettiest Town' by Architectural Digest
Posted at 6:11 PM, Apr 09, 2020
and last updated 2020-04-09 19:11:30-04

WISCONSIN (NBC 26) - The tourism industry in Wisconsin takes another hit because of the pandemic.

The State Department says spending is down $126 million these last three weeks. However, some good news comes from last year's economic impact. The state said 2019 had its largest year on record in the last decade. While travel is down right now, the department is encouraging people to dream now and travel later.

""In fact we see an increase in one page of our website only and that is the travel guide order page," said Secretary-designee Sara Meaney. "We know people still want to plan ahead and dream of the time they can travel through Wisconsin and make those memories; but for right now, now's the time to plan."

Summer is the highest travel season in the state and leaders say they're still hopeful for this year; but there have also been strong signs of interest in fall activities. The department has also started a new campaign called #HowWiHelp to support local while traveling is down.