Two Menomonee Falls moms started a clothing company that brings awareness to autism. Plus, they're giving back with every purchase. It's called DIF KND.
"It means different kind and the mission is it's OK to be different and be kind to those that are," said Jenna Kloeckner.
The Menomonee Falls couple wants their gear to be a conversation starter.
"That was the point of this is to talk about autism more and not hide it," said Kloeckner.
Their mission started a few months ago, shortly after their son was diagnosed with autism.
"Sometimes autism is like rainbows and puzzle pieces and stuff like that where it's like this is kind of on the cooler side," said Heidi Kloeckner.
The concept is taking off. The couple has sold the apparel to customers in all 50 states.
"T-Shirts, sweatshirts, hats, zip-ups, hoodies," said Jenna Kloeckner.
Each time someone makes a purchase DIF KND donates a sensory bag. BelAir Cantina is one of several restaurants at The Corners of Brookfield that has a bag full of trinkets to offer customers.
"I think it's needed. I mean you're in this business you want to have as much hospitality and make the environment as comfortable as possible for people," said Kevin Pelkey.
Customers who purchase the apparel can then tell the company where to send the sensory bag within their area.
"It goes to that same zip code, same city," said Kloeckner.
That includes a sign to let people know the bag is available.
"It keeps their mind busy is what it's doing so you never know it could be the sound of the restaurant, the lights, even the smell," said Kloeckner.
Those who use the bags are encouraged to share photos on social media to keep the momentum going. To learn more about DIF KND, click here.
