Local businesses are already seeing an increase in customers because of the Milwaukee Brewers playoff run. As Miller Park prepares to welcome a visiting team for the National League Division Series Thursday, local hotels are filling up.
Potawatomi Hotel and Casino PR Manager Ryan Amundson says his hotel is seeing a direct booking correlation to the Brewers season.
"After the last pitch we got an influx of calls booking rooms for Thursday night," said Amundson.
Milwaukee's Ambassador Hotel is marketing the Brewers postseason on their website.
With direct shuttle access to Miller Park, Guest Services Manager Parker Cristan says rooms are filling up.
"We had a lot of calls this morning," said Cristan. "What are your rates like, what's your availability?"
Marquette University Assistant Professor of Economics Walter Melnik studies the effect sports teams have on the home market. He says the economic impact will be felt beyond this season.
"Just getting this far has been a big boost for the team for attendance at the games," said Melnik.
He says research suggests it could create a 16 percent boost for next year's ticket sales.
The Milwaukee Brewers will face the Chicago Cubs or Colorado Rockies at Miller Park Thursday at 4:07 p.m.