GREEN BAY, Wis. — This season is all about upgrades for the fan experience at Lambeau Field.
This is only the second season tickets at the stadium have been mobile only and the name of the game this year is speed.
Similar to a ticket scan for air travel, they are designed to get you into the game, faster.
The Packers organization is promising an easier, faster experience with the new ticket-scanning pedestals.
Similar to a ticket scan for air travel, they are designed to get you into the game, faster.
To use the new system just pull up your mobile ticket through, either the packers app or an email. You can either click on "add to apple wallet" or use bar code.
Similar to a ticket scan for air travel, they are designed to get you into the game, faster.
If you click on Apple wallet, your device will prompt you to add either just one ticket or your group of tickets.
Then walk up to the scanner, hold it close, and wait for the light to turn green and you're in.
If you use a bar code, make sure it's not a screenshot because the scanner will deny you access.
Hold the bar code to the camera and wait for the green light.
That's it.
If you don't have a smartphone just make sure someone in your party does. They can upload your ticket to their phone and scan you in.
Another major change fans will notice is the upgrade from traditional concession lines to the grab-and-go Miller Lite Endzone Market Place. Located in sections 100 and 138.
"Folks are here to see the game and this is just another addiction to get them in their seats faster, says Charlie Millerwise, Director of Development and Hospitality for the Packers.
It's no secret, that Lambeau Field has been short-staffed. Experts say automating some of the new features this season is a huge help.
"It is very guest controlled. You shop like you would at a Festival or anywhere else in town, find what you're looking for maybe try something different," says Millerwise.
Walking through the marketplace is designed to be fast.
If all you're looking for is a drink and a snack, just walk up to the coolers and shelves, make your selection, find an open kiosk and use it like you would a cashless, self-checkout at the grocery store.
Lambeau officials say food and beverage prices haven't budged. They're the same across the stadium. The market and climate-controlled upstairs bar were all built with money raised through last year's stock sales.
So, whether you're in a hurry to get back to your seat or need a break from the heat or cold the new Miller Lite Market and Bar has you covered.
"We found the unique mix of service style, whether it be belly up, going to a normal bar, or the grab and go, really you have to have that compliment of all three to hit that right spot for the fans because different fans want different things," adds Millerwise.
Milerwise also says the Miller Lite Market and Bar still needs a few "tweaks" over the next few days but it will be ready for Family night on August 5th.
