GREEN BAY (NBC 26) — Green Bay's Broadway District said in an email Thursday that it's at risk of having to cancel all 2021 events. The District has established a crowdfunding campaign, asking the public for funds to help save its events and maintain long-term success.
The Broadway District says it needs to replace lost income due to the cancellation of events in 2020. The District said 94% of On Broadway's budget is funded by special events and the sponsorships tied to those events.
"Proceeds from 2020 events would have funded the operation of the organization for the year," an email statement from the District says. "The organization has lost five of their full-time staff that need to be restored in order to begin planning for events next year, a 6-month process. Without proceeds from 2020, the organization lacks the funding to do so."
On Broadway's goal is to raise $100,000. $75,000 will be raised through corporate sponsorships and grants. The community is being asked for smaller contributions to collectively raise at least $25,000.
Downtown Green Bay businesses are contributing to the fundraising event. Voyageurs Bakehouse, Titletown Brewing Co., Chefusion and Copper State Brewing have teamed up to provide a $5 gift card to each of their locations to 200 donors who contribute $25 or more to the campaign.
On Broadway produces events such as the Farmers' Market on Broadway, Fire over the Fox, igNight Market and Taste on Broadway.
Click here to go to On Broadway's crowdfunding page.
