NewsLocal News


Fleet Farm to relocate corporate headquarters to SECURA Insurance building in Appleton

secura building.PNG
Posted at 3:25 PM, Jul 10, 2019
and last updated 2019-07-10 23:51:04-04

APPLETON — Fleet Farm has agreed to purchase SECURA Insurance’s 192,000 square foot facility at 2401 S. Memorial Drive, Appleton.

The company announced Wednesday it plans to relocate its corporate headquarters from its current location on South Lynndale in Appleton, where Fleet Farm has maintained its offices for the last 45 years.

“As SECURA continues to grow and moves to a different location, it creates an opportunity for another Fox Cities business to expand,” said Garth Wicinsky, SECURA Senior Vice President and Chief Administrative Officer, in a press release. “We’re excited for Fleet Farm to start their next chapter in this great location, and we feel they will continue to be an excellent corporate anchor in the City of Appleton and the neighborhood that has served SECURA so well for more than 50 years.”

The move will bring six Fleet Farm locations under one roof.

“We looked at a lot of locations, including some in other cities and states, and the current SECURA location is perfect,” said Derick Prelle, Fleet Farm’s Chief Executive Officer, in a press release. “It allows us to stay in the Appleton area, and the SECURA facility answers our needs. It is a perfect size for us, and it has been beautifully maintained.”

The decision to purchase the building as its corporate headquarters reflects Fleet Farm’s commitment to the Fox Valley area, according to Fleet Farm's press release. About 500 employees will occupy the facility, including as many as 70 jobs that will be transferred from Fleet Farm’s Brainerd, Minn., location. Fleet Farm will begin moving after Jan. 1, 2020, and will have all operations consolidated in the location by the end of March.

SECURA is completing construction of its new home office along County Highway CB in the Village of Fox Crossing and plans to move associates to the new headquarters in October.