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Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Posted at 4:40 AM, Sep 15, 2021
and last updated 2021-09-15 18:55:16-04

GREEN BAY (NBC 26) — September 15 kicks off National Hispanic Heritage Month and throughout the month on NBC 26 we’re celebrating the culture and positive contribution the Hispanic community has on Northeast Wisconsin.

As we kick off the first day of Hispanic Heritage Month we’re introducing you to a Green Bay business owner who is leading the way.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Meet Shirley Lamas.

“I specialize in hair and makeup. Everything about highlights, color, haircuts, and I do a lot of weddings on the weekend,” Lamas said.

She’s a local hair salon owner whose been following her passion full time behind the chair.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Below are a few examples of her work:

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

In 2017 with over a decade of experience she decided to finally open her own hair salon, Lady Bella.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

“Actually never thought about owning my business. Everything started because I became a mother,” Lamas said.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

It was when she became a mother her dreams somewhat changed.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

“This is a very tough business, if you want to make money you have to be here all the time, you have to be available for your clients, “ Lamas said.

The time she spent working got to be too much and she had less time for her children.

“Either I had to quit doing hair or stay home with my kids,” Lamas said.

That was the turning point when she decided to open her own hair salon.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Opening her own business allowed her to still follow her passion as a hairstylist.

As her own boss she now had the flexibility to create her own schedule and make more time for her children.

As a mother of four she says she wants to be the best possible role model for her little ones.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Lamas says this means a lot as her own parents sacrificed so much for her growing up.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

“I’m originally from Mexico. I was born in Zapopa, Jalisco and my parents are from Zacatecas and Jalisco,” Lamas said.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Her parents immigrated with her from Mexico to Green Bay when she was just eight years old.

“I was very small to understand why I was coming here but now that I am old I understand my parents and now that I have kids I understand why my parents did what they did,” Lamas said.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

She learned a new language, immersed herself in the culture and now she’s living the American dream.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

“With me being now a business owner I just want to make my parents proud. I’m here because of them and I’m just very excited that they can see me and feel like they accomplished something,” Lamas said.

And as far as her business, she says her clientele at Lady Bella has been rapidly growing through word of mouth.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

While she serves a wide range of demographics, she says she feels incredibly honored to also serve her Hispanic community.

“They either come because they see my work or they know I speak Spanish and can help them,” Lamas said.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Shirley’s husband, Uzziel Martinez says he is beyond proud to see her wife be successful, both as a business owner and a mother.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

“I think what has been keeping the family together is her. I feel proud of what she has been teaching our kids. I think she’s a good role model,” Martinez said.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

And as for the best part of her job? Shirley says its a rewarding feeling to to know that at the end of the day she made someone look and feel their best.

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream

Now stay tuned because for the next few weeks right here on NBC 26 we’ll be featuring stories like this one in honor of Hispanic Heritage Month.

Lady Bella hair salon is located at 1620 Lime Kiln Rd B, Green Bay, WI 54311.

Here are more examples of recent work done by Lamas:

Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream
Celebrating Hispanic Heritage Month: Green Bay business owner now living the American dream