It’s no surprise studies have shown the LGBT community, and their supporters want to do business with others that share their values. In fact a recent study concluded LGBT individuals would be willing to spend up to twice the cost of an item or service if they knew the company they were doing business with supported the LGBT community. That’s why the Wisconsin LGBT Chamber of Commerce launched the “Welcoming & Inclusive” campaign Monday to help identify LGBT friendly businesses around the state. The campaign features static cling window decals for businesses to place in their storefront windows to attract new customers, and brand themselves as “Welcoming & Inclusive”. Decals are $5.00 and can be purchased online.
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