A funeral home saying their business can wait.
Death is not an unusual thing for Peter Zacherl he’s the owner of Zacherl funeral home in Fond Du Lac, "There are good funerals and not so good funerals when my grandmother at 96 passed away it was a joyous celebration"
But it's not a celebration for parents burying teens. “Some of them can't make it through the doorway, they're just devastated” says Zacherl.
After his fifth funeral for young people who overdosed on heroin, he decided to do something about it. He created three billboards in the area with grim warnings. “We’re not a treatment facility asking you to come to us -- we're a funeral home asking you not to come… we want to wait “
That's exactly the messages these three billboards portray asking teens to stay safe and be aware.
While some say it's a bit much, "Seeing a hearse on a billboard i think that's extreme.” Says Fond du Lac resident Larry Santigo.
Others agree with Zacherl's message. “It’s pretty good it'll discourage kids from doing it. I hope they get the message.” Says Steve Vanpelt
Regardless of what others think, for Zacherl it’s about saving lives. “We did the right thing -- i know we did the right thing.”