Full body cryotherapy is being used more often by celebrities or professional athletes for promises of pain relief. For the full body therapy, a person enters a cryosauna for a stimulating blast of cold nitrogen vapors for a chilly matter of minutes.
At Cryotherapy of Wisconsin, a localized treatment is used to focus in on any specific area of the body with the cold air. When applied over the face, neck and scalp people are saying cryotherapy is a way to "freeze" the aging process and they're seeing some appealing aesthetic effects.
Cryotherapy of Wisconsin is not the only facility that offers cryotherapy, but it is the only business that focuses soley on full-body and facial cryotherapy.
Deb Verstegen is a client at the Ashwaubenon location, and says people often tell her she looks much younger than she really is and Verstegen believes regular cryofacials could the reason.
During the treatment, cold nitrogen vapors are gently blown over the skin for 10 minutes by a trained technician. The air is constantly moving and it does plummet to negative 200 degrees Fahrenheit and colder.
Cryotherapy is said to help eliminate inflammation and help with pain, and now more people are enjoying it as a pampering beauty treatment as well.
Mandi Wilke is one of the cryotherapy technicians. She says the most rewarding part of her job is to see people who once struggled from pain or injury feeling better and more energized. She says being able to utilize cryotherapy for cosmetic purposes is an added bonus, and it can help with those fine lines as wrinkles by boosting collagen production and tightening the skin.
Wilke says the benefits of cryotherapy are still being explored, but she has used it to help people dealing with acne, eczema, psoriasis and can even help stimulate hair growth on our heads or eyelashes.
Localized cryotherapy can also benefit athletes or people recovering from injury by focusing on a specific area of the body for several minutes. Director of Operations Laine Shields describes cryotherapy as a much more comfortable and efficient version of an ice pack or ice bath.
But you don't have to feel pain to take advantage of cryotherapy; it could help prevent injury in the future. So far, these claims aren't backed by the FDA but many people also just enjoy a cryofacial as a way to relax and relieve stress.
Cryotherapy of Wisconsin is growing to meet increasing interest and demand, and opening several new locations in the coming months including one in Appleton.