Companies in Wisconsin accused of price gouging

Hand sanitizer for $80: New York promises action against stores price-gouging amid COVID-19 outbreak
Posted at 12:23 PM, Mar 25, 2020
and last updated 2020-03-25 13:26:37-04

MADISON, Wis. (AP) — The Latest on the coronavirus outbreak in Wisconsin (all times local):

11:55 a.m.

Sixteen companies in Wisconsin have been sent cease and desist letters from the state’s consumer protection agency for allegedly gouging prices on everything from toilet paper to surgical masks, cleaning wipes to limes.

The Wisconsin Department of Agriculture, Trade and Consumer Protection said Wednesday that it has sent the letters to companies including Menards, Walgreens, Wal-Mart and Ace Hardware. A letter also went to for allegedly price gouging for N95 masks, which are in short supply and critical for health care workers dealing with COVID-19 patients.

Other items that stores allegedly inflated the prices for included bleach, water, cookies, milk, pinto beans, watermelon and hand cleaner.

The consumer protection agency said it received dozens of complaints at over a hundred stores across the state. Consumers can report companies suspected of price gouging on the agency’s website or submit a complaint by email.

To report suspected price gouging, please download a complaint form from the DATCP website at and submit it via email to