It's been a day of damage control for Donald Trump, just 24 hours after making comments that women who'd hypothetically receive illegal abortions should face "some form of punishment."
But has it cost him the female vote?
Trump's critics and opponents have had no shortage of ammunition from his comments.
But everyday voters, including one mother we spoke with, say Trump is on the fast track to alienating the female vote.
Still, a political expert we spoke with adds that Trump's honesty just might help his campaign.
When she's not busy being a mother, Rebekah Tourtillott tries to stay politically savvy.
"It's very hectic," laughs Tourtillott, holding her youngest son, Liam, in her lap.
Tourtillott says she and her friends have been pleased with some of the rhetoric on women's right's this election season, but dismayed by all the hate.
"For a moment, it felt like it was getting better," says Tourtillott, "and it's just gotten so much worse."
While she admits she's never been a big fan of trump, she says Wednesday's comments sealed the deal.
"I'm surprised that there are still women that support Trump," says Tourtillott, " I feel like, if there was a line, he would've crossed it."
"Donald Trump, going into yesterday, already had a very high unfavorability rating among women," says UWGB political analyst Michael Kraft, "and his response did not help him with women."
But experts say it's still tough to assess the damage.
"He just as quickly changed his statement to say he didn't mean to punish women, but rather to punish physicians," adds Kraft, "which probably won't sit well with physicians either."
In the end, Kraft says Trump's honesty could help him.
"Trump was led down a path that made him say, 'well, we have to punish somebody who violates the law,'" says Kraft, referring to the fact that the comment came after Trump was asked what to do if abortions were made illegal in the U.S., "and that's, at least, a statement that goes beyond what most politicians are willing to state."
This continued fallout comes just one day after a new Marquette Law School poll shows Texas Senator Ted Cruz shooting ahead of Trump in Wisconsin by 10 percentage points.
The latest CNN/ORC poll found Trump's numbers worsening among women.
Out of 1,001 random voters polled, 73 percent of overall women had a negative view of Trump.
Of Republican women, 44 percent had a favorable opinion of Trump.
