B.R.A.s of Broadway is a local effort to support a national campaign, B.R.A. Day, which is designed to raise awareness of breast reconstruction options for breast cancer patients.
Federal law mandates coverage of breast reconstruction for all breast cancer patients, even if the reconstruction is delayed until after treatment for cancer. Our event is designed to help women understand their rights under the law.
Broadway District and Downtown Green Bay businesses decorated and publicly displayed a bra in conjunction with the event.
The public voted online for their favorite bra. Category winners were announced Thursday night.
Eighty percent of proceeds raised during our event will go to Ribbon of Hope - an organization that is an exceptional financial, informational and emotional resource for breast cancer patients in northeastern Wisconsin. Twenty percent will go to the Breast Reconstruction Awareness Day USA organization.