Claudia Garber with Harley-Davidson said the brand has had success growing ridership across all different demographics. Harley has strived to become more culturally diverse over the years.
“The reality is when you come down to the Harley museum, or you go to a dealership, you see people of different ages, all different demographics, different ethnicities and that’s part of the beauty of the brand,” said Garber.
“Unfortunately, we are kind of plagued by stereotypes," said Garber. "I want people to know that this brand is open to everyone, everyone is welcome, no one is excluded."
The Harley-Davidson Museum showcases legendary black riders, like Bessie Stringfield, a black woman who rode motorcycles across the country in the mid 20th century.
For Dion Doles and Tim Brown, the iconic brand somehow supersedes race, gender, age and even politics.
For them, the feeling you have when you hop on a Harley is universal.