Customer loyalty to store brands is on a downward trend.
That's according to a new study from Drexel University. Part of the reason is people don't like ringing up their own items.
Researchers say a so-called "regular checkout" staffed with an employee makes customers more likely to return to a store. They say interactions make customers "feeel like they were treated more valuably."
But that's not the only problem that self-checkouts cause for retailers. We've previously reported that stores are suffering from theft due to customer scanning errors or deliberate shoplifting.
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