At Team Apparel, creative thinking helps business endure

Team Apparel
Posted at 9:09 AM, May 26, 2020
and last updated 2020-05-27 08:53:18-04

GREEN BAY (NBC 26) -- At Team Apparel in Green Bay, the storefront is less busy than it once was, and it's quieter inside.

“The doors are not as open as they frequently are," owner Travis Herber said. “Unfortunately the phones are not ringing off the hook like they normally do.”

Herber said the coronavirus has been tough on business. For a while, the doors were closed completely. Now, with the help of a Small Business Administration loan and some creative thinking, they're back operating.

“It really made us start to find different ways to get out into our customers and the public, hey, we’re here you might not know about us, we can provide this or that," Herber said.

Team Apparel is now printing logos on masks for companies and organizations. They've also started a 'Here For Good' T-shirt campaign where half of the sales of a shirt will go directly to a business that the customer chooses.

Herber hopes it can help his business get through this uncertain time.

“I think a lot of people right now are just waiting to see how this pandemic is going to impact their business," he said. "I’m very nervous about ours. With 15 employees, we were booming last year, and now this year, what’s two to three months going to bring?”