"Well, there's no way we're changing America's Dairyland," the governor said. "The plates represent a nice cross-section from farming, to agriculture, to tourism, to the great north. The plates are just fine the way they are, we're proud to be America's Dairyland."
Wisconsin Manufacturers and Commerce President Kurt Bauer floated the idea at a luncheon attended by hundreds of the state's business leaders.
Bauer said that other slogans like "Forward" might be more appropriate to modernize perceptions of the state's economy, rather than just focusing on agriculture. "Forward" is the state's official motto, while "America's Dairyland" has graced vehicle license plates since 1940 to celebrate Wisconsin's prominence in milk and cheese production.